84.51˚

8451.com

84.51° is a retail data science, insights, and media company. We help the Kroger Company, consumer packaged goods companies, agencies, publishers, and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting-edge science, we leverage first-party retail data from nearly one of two U.S. households and over 2 billion transactions to fuel a more customer-centric journey utilizing 84.51° insights, 84.51° loyalty marketing, and our retail advertising solution, Kroger Precision Marketing.