Job Responsibilities

• Develop and execute communications and content plans aligned with business objectives that proactively build and protect the company’s reputation.
• Drive and produce high-impact, SEO-optimized articles, blogs, and long-form content that supports brand positioning.
• Collaborate with cross-functional teams, including marketing, sales, and other departments, to align content with overall business strategies, product launches, ABO centric communications and other initiatives.
• Lead and work with designer on the creative briefing process and manage end-to-end campaign content delivery
• Plan, curate, and manage the creation of high-quality, relevant, and engaging content, including management of freelancers, content creators and vendors to fulfil strategy’s content needs to drive traffic, engagements and positive reputation.
• Identify, evaluate and implement content or public relations partnerships and initiatives to meet strategic business objectives.
• Ensure all content aligns with brand voice, messaging frameworks, and audience personas.
• Oversee brand mentions, backlink profiles, and online reputation via reviews and third-party content
• Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing.
• Monitor campaign effectiveness and optimize content based on performance data.

Job Requirement

• Bachelor degree in related field preferred
• At least 6-8 years extensive experience in content marketing, public relations, or corporate communications.
• Adept in project management and balancing strategic vision with hands-on execution.
• Excellent writing, editing, and communication skills, with a strong grasp of editorial tone and nuance; in both English and Mandarin language
• Ability to manage multiple projects and stakeholders with attention to detail and strategic focus
• Proven ability to lead cross-functional initiatives and manage content workflows across fast-paced environments
• Deep understanding of media relations, content strategy, and reputation management
• Understanding of large language model is a plus