Director, Growth and Acquisitions
Branch
At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.
We’re hiring a Director of Growth and Acquisitions to help us drive scalable, efficient growth across our go-to-market funnel. This role sits within our Global Revenue Operations Organization, and is a key leader on our Growth Initiatives Team, focused on refining how we instrument, score, track, route quality leads — especially across high-priority segments.
You won’t be responsible for just running campaigns — you’ll own the infrastructure and insights that fuel them. From source attribution to routing logic to persona-based nurture flows, you’ll build scalable systems that help teams engage buyers faster and more effectively. You’ll work cross-functionally with Marketing, SDRs, PMM, and Sales to launch targeted programs that spark urgency and equip sellers with what they need to close with confidence. If you're energized by designing better systems, running meaningful experiments, and partnering across teams to drive growth — this role is for you.
This role is for one job posting that is open to hire on hybrid basis in New York City, NY, Austin, TX, or Mountain View, CA. This position is also open to hire on a remote basis in Los Angeles, CA, Denver, CO, Seattle, WA, or Chicago, Illinois.
As our Director, Growth and Acquisitions, you’ll get to:
- Own and evolve our mid-funnel strategy from lead to opportunity — across PLG, Inbound, and SLG Outbound.
- Improve source tracking, attribution, and lead gen systems to ensure qualified interest is captured and acted on quickly
- Define & refine lead scoring rules in partnership with GTM Operations & BizOps
- Build scalable testing environment, including frameworks, and reporting for experimentation
- Support campaign toolkits and enablement materials for SDR and Sales use
- Identify funnel drop-offs and run programs to improve conversion and speed-to-lead
- Own funnel reporting and dashboards — delivering insights that help teams prioritize & act
- Establish tight feedback loops with field teams to continually refine messaging, tactics, and routing logic
You’ll be a good fit if you have:
- 6+ years of experience in demand / lead generation, revenue operations, or growth marketing.
- Deep understanding of B2B funnel dynamics and growth levers across PLG and sales-led motions.
- Experience managing lead flow, routing logic, and attribution modeling in CRM and MAP systems.
- Strong analytical mindset with fluency funnel dashboards, cohort analysis, and experimentation frameworks.
- Proven ability to lead cross-functional initiatives across Mktg, Sales, & Ops teams.
- Strong communicator who brings clarity to ambiguity and drives alignment around shared metrics.
- Track record of improving conversion rates, lead velocity, and pipeline readiness.
Nice to haves:
- Experience in a product-led or hybrid GTM model.
- Familiarity with SFDC, Marketo, Demandbase, LeanData along with all Ad Platforms
- Proficiency with testing methodologies such as A/B, multivariate, and cohort-based analysis.
- Background in mobile-first, martech, or analytics-focused SaaS companies.
- Exposure to performance marketing or mobile user acquisition programs is a plus.
In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in New York City, NY, Mountain View, CA, Seattle, WA, Los Angeles, CA, Austin, TX, Denver, CO and Chicago, IL is $200,000 - $215,000. Please note that this information is provided for those hired in the aforementioned locations only. Compensation for candidates outside of these locations will be based on the candidate’s specific work location. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above.
If based in Austin, TX, Mountain View, CA or New York City, NY this role will be based at our offices and follows a Hybrid schedule that will be aligned with our Return to Office guidelines.
If based in Los Angeles, CA, Denver, CO, Seattle, WA, or Chicago, IL, this role will be 100% remote. This role is not eligible for remote work in any other location.
The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.
Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!
A little bit about us:
Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.
Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.
Candidate Privacy Information:
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