Director of Demand Strategy and Account Based Marketing

Are you a strategic thinker with a passion for Account Based Marketing (ABM) programs that deepen customer relationships and drive revenue growth? In this leadership role you’ll be a key contributor to our growth strategy. You’ll wear multiple hats – a strategist, a conductor, and a maker – all while leading a talented team of 1:1 account-based marketers. You’ll collaborate with marketing leaders across the team to ensure a consistent customer experience across touchpoints.

What You’ll Do:

• Unify the Approach, Amplify the Impact: Collaborate across marketing leadership and sales to define our global ABM strategy across account segments, regions, sales plays, and ABM programs. Translate this into a playbook to ensure how we go to market with ABM campaigns is consistent, easily repeatable, and is well understood by marketers and sales around the globe.

• Drive Customer Impact: Lead 1:1 Account-Based Marketing programs in close partnership with the Global Account sales team to drive personalized engagement and revenue growth with our most strategic customers.

• Metrics for Success: Develop standardized measurement framework to highlight ABM performance metrics and show business impact across 1:1, 1:Few, 1:Many programs. Develop internal sales advocates to champion ABM success and highlight customer impact.

• Deep Dive into Tools: Ensure we are getting the maximum productivity out of our ABM tech stack and serving up meaningful account insights to sellers with the ability to scale these reports.

• Lead and Mentor Team: Provide guidance and support to team members fostering a collaborative and high-performing environment.

Minimum Qualifications:

• Experienced leader with 10+ years in technology marketing, including 2+ years leading a team, with a track record of success with ABM programs.

Preferred Qualificatons:

• Excellent project management skills with an ability to prioritize independently and delegate tasks to team members when appropriate.

• Proven success working effectively with sales, product management, and marketing to build strong relationships and achieve outcomes.

• Clear understanding of go-to-market priorities and track record successfully partnering to deliver clear playbooks and high impact programs.

• Strong understanding of how to use marketing technology tools like 6Sense, Salesforce, AEM, and data analytics tools.

• High energy, “own it” personality, and ability to drive process improvement and thrive in a in a fast-paced, high-growth environment under tight timelines.

• Driven self-starter that creates a sense of urgency within her/his team.

• Exceptional communication cross-functionally and at all levels including senior management

Dynatrace believes that potential is defined by more than qualifications or background. If you're passionate about this job, working in a tech environment, and are eager to learn, we invite you to apply.

• Dynatrace is a market share leader & a 13x magic quadrant leader

• Invest heavily in the product side of things – huge global investment in R&D

• Dynatrace is trusted by over half of Fortune’s Top 10

• Dynatrace provides a culture of excellence with competitive compensation packages that recognize and reward greatness.

• Dynatrace gives you the chance to work with the largest of the Cloud players like AWS, Azure, VMware, and Google Cloud allowing our customers to have the best 3rd Generation Monitoring in the world. Not to mention we’re fully automated from the start, providing the most advanced solution leveraging our AI machine learning technology

DOE, annual salary is $180 - 230K plus Health, Dental, Life, STD, LTD, 401k, PTO. Total compensation may vary depending on candidate experience, education and location.

Dynatrace exists to make software work perfectly. Our platform combines broad and deep observability and continuous runtime application security with advanced AIOps to provide answers and intelligent automation from data. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences.

We're an equal opportunity employer and embrace all applicants. Dynatrace wants YOU—your diverse background, talents, values, ideas, and expertise. These qualities are what make our global team stronger and more seasoned. We're fueled by the diversity of our talented employees.

Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.

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