Employ Inc. provides people-first recruiting solutions that empower companies to overcome their greatest hiring challenges. Serving SMBs to global enterprises, Employ focuses on the unique recruiting needs of each organization — from simple hiring to sophisticated talent acquisition. Employ is the only organization to offer companies choice in their hiring solutions, providing a curated set of recruiting technologies and services. By prioritizing people ahead of products, Employ helps companies grow, scale, and thrive through personalized choice, collective intelligence, and lasting relationships. Together, Employ and its brands (JazzHR, Lever, Jobvite and NXTThing RPO) serve more than 21,000 customers across multiple industries. For more information, visit www.employinc.com. ​

Product Marketing at Employ is on an exciting journey to evolve our go-to-market strategy for our portfolio of solutions. The Director of Product Marketing at Employ plays a critical role elevating and communicating the value of Employ’s people-first products. You’ll have the opportunity to bring the voice of the market and the customer into the foundation of Employ’s solutions and go-to-market efforts, leading a talented team of Product Marketers.

You’ll be able to ensure we’re positioning ourselves in the best way possible in the market place, work closely with our Product team on new capabilities, identify target segments, curate and share market and competitive intelligence, influence analysts, enable our sales team, and partner across the organization to drive high-impact launches.

This role is responsible for collaborating with the right teams to influence and drive improvement on the following KPIs: market share, win rate, retention, product bookings, product adoption, and opportunity conversion.

What you’ll be doing:

• Lead a High-Performing Team: You will be responsible for coaching, developing, mentoring, and monitoring the performance of a team of Product Marketers, championing their individual and collective success.

• Market and Customer Analysis: This role will conduct market research to understand customer needs, market trends, and competitor activities. The Director of Product Marketing will champion the use of data to identify opportunities for product differentiation and market positioning, sharing relevant insights across the organization.

• Product Positioning and Messaging: Leading the team to create compelling value propositions, positioning strategies, and messaging frameworks for Employ’s products. B2B storytelling and experience with sales messaging is a must for this role. The Director of Product Marketing ensures that our overall messaging architecture is sound and consistent with our brand, updating as needed.

• Go-to-Market Alignment: Spearhead the development of go-to-market plans for new product launches and major product updates, in collaboration with Product, Sales and Marketing leadership. This role will align the go-to-market product architecture that describes how the organization maps its portfolio of packages, solutions, offerings to target audiences and prioritized personas.

• Collaboration with Product Development: The Director of Product Marketing will work closely with product development teams to provide market insights, provide direction on packaging, and collaborate during the product development lifecycle.

• Sales Enablement: This role will collaborate with our Revenue Team to equip the sales team with the necessary tools, training, and collateral to effectively sell Employ’s products. Responsibilities include evaluating messaging and content needs for sales, developing sales presentations, conducting product demos, and competitive battle cards.

• Budget Management: In this role you will manage the product marketing budget effectively, allocating resources to activities that yield the highest return on investment.

What you’ll bring:

• Bachelor's degree in Marketing, Business Administration, or related field.

• 8+ years of proven experience in B2B marketing, with strong preference given to candidates with experience in the HR Tech space.

• At least 5 years of product marketing experience required, or similar role.

• 3+ years of team leadership experience required.

• Top-notch messaging skills with experience managing and developing messaging architecture across a portfolio of products.

• Experience with packaging products is strongly desired.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Excellent communication, writing and presentation skills.

• Strategic thinker with a creative mindset and a passion for innovation.

• Ability to work effectively in cross-functional teams and influence stakeholders at all levels.

• Experience with marketing automation tools, CRM systems, and analytics platforms.

Additional Requirements:

• Willingness to travel occasionally (approximately 10%) for customer meetings, industry events, and internal meetings.

• Ability to adapt to a fast-paced and dynamic work environment.

Employ is an Equal Opportunity employer.
Employ is an EVerify employer.