Paid Marketing Manager
Figma
Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!
The Growth Marketing team at Figma is looking for a Paid Marketing Manager to expand and optimize our paid media presence across Paid Search, Display, and YouTube channels. This role will play a critical part in driving full funnel growth and broadening Figma’s reach to new audiences. As a Paid Marketing Manager, you will collaborate closely with product marketing, brand, SEO, and analytics teams to develop targeted campaigns that connect with diverse customer segments and elevate Figma’s brand. This is an exciting opportunity to bring creativity, strategic thinking, and analytical rigor to a dynamic, fast-paced environment with ample room for impact.
This is a full-time role that can be held from one of our US hubs or remotely in the United States.
What you’ll do at Figma:
- Develop and execute paid media strategies across Paid Search, Display, and YouTube, focusing on full-funnel growth
- Collaborate with cross-functional teams (e.g., PMM, SEO, DS) to align strategies, measurement, and messaging with Figma’s brand and product offerings
- Build and maintain a roadmap for testing and optimizing channel performance and lead high-velocity experiments to rapidly identify and scale winning strategies that drive growth
- Monitor and analyze campaign performance metrics, making data-driven adjustments to maximize ROI and ensure alignment with broader growth goals
We'd love to hear from you if you have:
- 6+ years of digital marketing, paid marketing, or equivalent experience
- Proven experience running paid search, display, and YouTube campaigns for SaaS products, with a focus on keyword strategies and full-funnel growth
- Strong analytical skills with a data-driven approach to testing, performance optimization, and ROI measurement
- Experience with paid media tools and platforms, such as DV360, CM360, and Google Analytics 4
- Familiarity with incrementality testing methods, such as MMM and Geo-X
While not required, it’s an added plus if you also have:
- Experience with programmatic advertising and emerging channels like TikTok or programmatic display
- Prior experience in a high-growth or product-led SaaS environment
- A background in marketing analytics
Pay Transparency Disclosure
If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.
At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.
Examples of accommodations include but are not limited to:
- Holding interviews in an accessible location
- Enabling closed captioning on video conferencing
- Ensuring all written communication be compatible with screen readers
- Changing the mode or format of interviews
To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.
By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.