Flexera saves customers billions of dollars in wasted technology spend. A pioneer in Hybrid ITAM and FinOps, Flexera provides award-winning, data-oriented SaaS solutions for technology value optimization (TVO), enabling IT, finance, procurement and cloud teams to gain deep insights into cost optimization, compliance and risks for each business service. Flexera One solutions are built on a set of definitive customer, supplier and industry data, powered by our Technology Intelligence Platform, that enables organizations to visualize their Enterprise Technology Blueprint™ in hybrid environments—from on-premises to SaaS to containers to cloud.

We’re transforming the software industry. We’re Flexera. With more than 50,000 customers across the world, we’re achieving that goal. But we know we can’t do any of that without our team. Ready to help us re-imagine the industry during a time of substantial growth and ambitious plans? Come and see why we’re consistently recognized by Gartner, Forrester and IDC as a category leader in the marketplace. Learn more at flexera.com

About the Role

We’re seeking a strategic, data-driven, and hands-on Director of Lifecycle Marketing to evolve our global campaigns function into a scalable, lifecycle-focused growth engine.

This role is responsible for developing and executing integrated marketing campaigns that support the customer lifecycle, pre- and post-sale, in partnership with key marketing stakeholders. You’ll collaborate across Global Marketing, Product Marketing, Field Marketing, CX Marketing, and Partner Marketing to create data-informed programs that extend Flexera’s reach, enhance target account engagement, and drive measurable business impact.

Expectations of You and Your Team

Campaign Strategy & Execution

• Partner with Customer Experience (CX) & Product Marketing to align lifecycle campaigns to key customer journey moments defined by CX Marketing, ensuring consistent messaging through digital channels (email, paid, webinars).

• Drive campaign orchestration for global initiatives, product launches, and strategic growth priorities.

• Collaborate with Field Marketing to localize and scale programs for regional execution.

• Ensure cross-channel consistency across email, digital, paid media, webinars, and events.

• Work closely with Partner Marketing to package campaigns for partner toolkits, enabling Flexera partners to extend campaign reach and impact.

Measurement & Optimization

• Build campaigns that reach, engage, and convert ICP accounts, customer accounts, and personas to drive pipeline, bookings, and retention goals across the product portfolio, aligned to prioritized markets, verticals, and segments.

• Use data-driven insights to continuously refine campaign design, targeting, and messaging.

Leadership & Collaboration

• Lead, mentor, and grow a high-performing team of lifecycle marketers.

• Foster a collaborative, results-oriented team culture.

• Ensure clarity of ownership and strong partnership within marketing to maximize impact across the customer journey.

How Success is Measured

• Achievement of key acquisition and retention goals through scalable, data-informed campaigns, in partnership with CX Marketing, who oversees retention and advocacy outcomes.

• Marketing contribution to total pipeline created and total bookings.

• Inbound, outbound, and partner-sourced pipeline growth.

• Strong cross-functional collaboration and clear ownership boundaries, minimizing overlap and conflict with other marketing functions.

• Continuous improvement in lifecycle marketing KPIs through disciplined, test-and-learn approaches.

What Makes You a Great Fit

• 8+ years of B2B marketing experience, with a strong track record in lifecycle, campaign, or marketing leadership roles.

• Experience targeting enterprise and mid-market accounts and IT personas in regulated verticals

• Proven and effective team and people leader, with experience mentoring and developing high-performing marketing teams.

• Deep understanding of SaaS business models, subscription growth, and customer retention.

• Proven success building and optimizing lifecycle programs to achieve pipeline, bookings, and retention goals.

• Strong analytical mindset with the ability to translate data into actionable insights.

• Excellent project management and cross-functional leadership skills.

• Experience in private equity-backed or high-growth environments preferred.

• Familiarity with IT, cloud, or enterprise software sectors is a plus.

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