Senior Manager, Marketing Operations
Formstack
Location
Denver, CO
Employment Type
Full time
Location Type
Hybrid
Department
Marketing
About Intellistack
At Intellistack, we're committed to revolutionizing the way organizations collect information, automate workflows, and create seamless digital experiences.
Founded with the belief that work should be simplified, Intellistack has grown into a leading provider of powerful, no-code productivity solutions that help teams do more with less. Across thousands of organizations worldwide, our tools and platform empower users to quickly build custom forms, automate document generation, capture eSignatures, and streamline data-driven processes—all without needing to write a single line of code.
With intuitive solutions that put power in the hands of everyday users, we make it easier to build, automate, and optimize processes at scale.
Who We Are
At Intellistack, we don’t do status quo. We move fast, think deep, and build what’s next—powered by people, supercharged by AI.
We’re a team of builders: curious, driven, and relentless about solving the real problem. Around here, feedback is fuel, clarity wins, and change is the default setting. If you’re hungry to grow and ready to leave a dent, you’ll fit right in.
Who You Are
You move with urgency, driven by outcomes over activity, and never settle for “good enough.” You ask sharp questions, challenge the status quo when needed, and thrive in a fast-paced environment. You grow through collaboration and are motivated by continuous improvement. You believe in the power of pairing the right tools, like AI and automation, with the right mindset. Above all, you're here to build something that matters.
You are a tech-savvy systems thinker with a passion for seamless operations and data integrity. You love solving cross-functional problems, translating complexity into scalable systems, and becoming the go-to person for lead flow, marketing operations, and website infrastructure.
What You’ll Do
As a Sr. Manager, Marketing Operations, you’ll lead the strategy and execution of our marketing technology stack and lead flow systems. You’ll work closely with Demand Gen, RevOps, DevOps and BizApps to ensure our marketing systems and website infrastructure drive pipeline growth and reporting accuracy.
Own and manage the marketing tech stack (HubSpot, Salesforce, Drift, Webflow, BrightTALK)
Manage marketing technology budget and vendor relationships, ensuring ROI optimization and cost-effective stack management
Ensure seamless and accurate lead flow from all sources (email, chat, webinars, events, trials, forms)
Lead strategic initiatives across the full marketing operations and web stack; ensure projects are scoped, timed, and executed with clarity and impact
Collaborate with revenue operations to align funnel data from MQL to booking and partner with Sales and Marketing stakeholders on strategic marketing operations initiatives
Manage marketing campaign tracking, UTM structures, attribution modeling, A/B testing analysis, and ROI measurement across all marketing channels
Own the technical and operational aspects of the company website (CMS, tagging, integrations, site optimization) and align work with marketing needs, campaign and product launches.
Implement the marketing analytics strategy, as defined by marketing and sales leadership, including attribution modeling, funnel analysis, and campaign ROI measurement to drive data-driven decision making
Partner with BizApps, IT and vendors to optimize technical workflows and resolve system issues
Manage and enable two high-performing remote team members (campaign automation and website operations)
Proactively identify process gaps and implement scalable improvements
Enable marketing programs with best-practice operations and tool support
Build processes, documentation, and training to empower team members to self-serve and operate with efficiency and confidence.
What We’re Looking For
7+ years in B2B marketing operations or revenue operations roles
Deep experience with HubSpot administration and integration with Salesforce
Expertise in database segmentation (HubSpot, ZoomInfo), chat setup (Drift), lead routing (ChiliPiper), data visualization and analysis (Databricks, HubSpot, Salesforce), and webinar platforms (BrightTALK)
Experience managing MarTech budgets and vendor relationships ($300K+ annual spend preferred)
Knowledge of data privacy regulations (GDPR, CCPA) and marketing compliance requirements
Strong familiarity with the MarTech landscape in the SaaS industry and passionate about enabling tools with AI to drive efficiencies
Proven experience implementing accurate, actionable marketing reporting and analytics
Demonstrated ownership of website operations including CMS admin, tagging, and integrations
Familiarity with project management tools including Monday and Jira
Strong cross-functional collaboration and project management skills
Bonus Points
Salesforce certification (strongly preferred)
Background in security, cloud, or SaaS industries
Familiarity with A/B testing, conversion rate optimization, and web performance
Prior experience managing a small team
Strong, proactive stakeholder communication is second nature to you
Why You’ll Love Working Here
We blend flexibility with connection to create a work environment where you can thrive. We offer:
Opportunity to shape how we measure and drive marketing impact.
Lead a small, agile remote team with high visibility and ownership.
Work hands-on across the full martech stack—no siloed operations here.
Flexible PTO that empowers work-life balance
Health and wellness benefits that support you and your family
Professional development support, including a learning stipend to help you grow
A hybrid work model for Stackers in locations where we have office hubs (e.g., Denver, Fishers, and Krakow), with in-office collaboration Tuesday–Thursday and flexible hours
An inclusive, authentic community where your voice matters and you can be yourself
We are a hybrid workforce with key hubs in Denver, Fishers (Indiana), Los Angeles, Toronto, and Krakow, Poland. While some roles offer flexibility in location, others may require proximity to one of our hubs. Wherever you’re based, our approach is built on trust, collaboration, and doing what works best for our people and the business.
Salary Range
$150,000-$170,000
Intellistack is an equal opportunity employer, passionately committed to equitable hiring and boldly dedicated to diversity in our work and teams. We do not discriminate in employment opportunities or practices based on actual or perceived race, color, religion, national origin, sex (including pregnancy, childbirth, or related conditions), age, marital status, sexual orientation, gender identity or expression, veteran status, uniformed service member status, disability, or any other characteristic protected by law.
We strongly encourage individuals from all backgrounds — especially women, people of color (including bilingual and bicultural individuals), LGBTQ+ persons, and people with disabilities — to apply. Even if you don’t meet every single requirement, you might be the right candidate for this or other roles.