You will be responsible for supporting MFT to strengthen our pipeline and business growth. Your impact will be on growing cross-selling, up-selling, retention and renewals, advocacy, review sites, and sales funnel acceleration. As a strategic member of the marketing organization, working closely with Sales, Customer Success, and Product Marketing stakeholders, the Customer Marketing Lead plays a strategic role in driving customer growth and retention, amplifying the company’s presence on review platforms, and accelerating Sales pipeline conversion.

WHAT YOU'LL DO

Customer Marketing

• Support Sales in cross-sell and up-sell efforts by creating targeted content and messaging that unlock new customer opportunities
• Develop, implement, and optimize customer marketing plans and programs (webinars, seminars, emails, landing pages, advertising, social media, blog posts) focused on cross-sell, up-sell, and customer retention, with a strong emphasis on performance measurement, conversions, and revenue contribution
• Partner with Product Marketing, Subject Matter Experts, and Customer Success to develop and produce compelling campaign-related materials, such as eBooks, whitepapers, customer stories, web content, social media, use cases, and more as needed
• Help drive and coordinate customer advocacy initiatives, including the creation of customer case studies, testimonials, customer communications, and participation in reference programs, events, or webinars
• Deeply understand the customer lifecycle and MFT products to ensure all campaign messaging is relevant, impactful, and aligned to business value and customer needs
• Monitor campaign performance across the customer base and track retention and expansion outcomes, providing actionable insights and optimization recommendations
• Establish clear project timelines and ensure materials are completed and campaigns are executed as scheduled, avoiding any delays

Review Sites Marketing

• Own and grow MFT presence on third-party review platforms such as G2, Capterra, and others by developing strategies to increase both the volume and quality of customer reviews
• Develop and execute incentive programs or review campaigns (e.g., giveaways, email sequences, NPS-based triggers) to generate consistent review activity aligned with product updates and campaign cycles
• Work closely with Customer Success, Account Managers and Support team to identify happy customers in all regions and proactively drive timely review submissions through automated campaigns and 1:1 outreach
• Track and analyze review trends, sentiment, and competitor benchmarks to generate actionable insights for marketing, product, and customer advocacy strategies
• Leverage positive customer reviews in marketing assets such as web content, social media posts, and sales collateral to support credibility and social proof across the customer journey
• Manage vendor relationships with review platforms and ensure optimal use of features such as premium profiles, badges, widgets, and syndication opportunities

Sales Funnel Acceleration (Post-SQL Support)

• Analyze post-SQL funnel performance, identifying drop-off points and contribute with activities to increase conversion rates and shorten sales cycles
• Develop and execute post-SQL nurturing programs to support deal progression from demo to trial to close, including tailored content, playbooks, and multi-touch campaigns and sequences aligned to buyer stage and use case
• Collaborate with Sales and Product teams to identify common trial blockers and objections, and create targeted enablement assets (onboarding guides, success stories, FAQs, proof-of-value tools) to reduce friction and improve trial-to-close conversion
• Launch strategic campaigns for stalled opportunities, including personalized follow-ups, re-engagement tracks, and “light-touch” nurture flows to reignite interest and accelerate pipeline velocity

Operational Excellence & Learning

• Responsible for managing budget, forecasting and ROI reporting
• Continuously learn, to become a market expert within the marketing team regarding the customers, personas, and industries
• Stay ahead of global industry trends and best practices
• Perform all other duties and tasks as assigned by supervisor or manager

QUALIFICATIONS

• Bachelor’s degree in business or technology. Master’s degree a plus
• Minimum 3-5 years previous experience in marketing B2B technology products/solutions
• 2+ years’ recent experience driving customer programs and managing review site profiles (G2 Preferred) is a significant plus
• Marketing experience executing B2B marketing activities focused on sales funnel dynamics and post-SQL nurturing is a plus
• Previous B2B customer-facing experience as Sales or Presales is a plus

SKILLS

• Self-starter with a growth mindset
• Doer, hands-on, adaptable and agile
• Strong cross-functional collaborator
• Driven and resilient
• Strong customer focus and business acumen
• Organized, analytical skills
• Good project management abilities, can prioritize multiple projects
• Familiar with CRM (D365, SFDC) and MarTech (Hubspot, Pardot, Marketo or similar systems)
• Good knowledge in Microsoft Office Suite (Word, PowerPoint, Excel)

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