The Role

The Content Marketing Specialist will support the Director of Marketing Communications as the primary owner of Fusion’s content engine—driving execution across blog posts, whitepapers, partner content, and webinars. Managing the entire content lifecycle by combining human creativity, AI acceleration, and external support to deliver high-impact content at scale. This role is ideal for a savvy content marketer who thrives on balancing strategy and execution—someone who can turn ideas into assets, use AI to move faster, and uphold the trust, tone, and consistency that define Fusion’s brand.

Key Responsibilities

• Own the content calendar and oversee execution across multiple content formats—blogs, whitepapers, case studies, webinars, and partner co-marketing materials
• Develop briefs, outlines, and frameworks for content creation, using AI tools to accelerate first drafts and optimize workflows while maintaining Fusion brand standards and showcasing our unique expertise and leadership in our market
• Maintain high editorial standards and brand voice while scaling production through a mix of in-house efforts, freelancers, agencies, and repurposed content
• Partner with cross-functional stakeholders (Sales, Product, Demand Gen, Partners) to source ideas and subject matter expertise
• Manage co-branded and partner content programs—from planning and approvals to publication and performance reporting
• Lead the execution of webinars, including content development, speaker prep, promotion, and post-event follow-up
• Track content performance metrics and apply insights to optimize campaigns and editorial priorities
• Maintain organized content libraries in Fusion’s systems (Pardot, Highspot, SharePoint, etc.) and drive continuous improvement of content operations
• Brief internal teams on campaign activity, including sales, BDRs and other relevant stakeholders.