Position Overview

We are seeking a strategic, results-driven Director of Marketing, Communications & Brand to lead and oversee the development and execution of integrated global marketing programs that elevate our brand, engage customers and prospects, and drive measurable business impact. This role spans brand, communications, events, trades, content, PR, partners, and digital presence. The Director manages a team of four, supported by creative and PR agencies.

This leader is responsible for marketing strategies and programs that influence the entire buyer journey. from brand awareness and new customer acquisition, to upsell, cross-sell, and long-term engagement across the customer lifecycle.

The ideal candidate is a forward-thinking leader fluent in AI-enabled marketing practices, comfortable applying emerging technologies to expand team capacity and accelerate results. They must balance strategic oversight with hands-on execution in a fast-paced, high-volume, high-performance global environment.

Key Responsibilities

Leadership & Management

• Lead, coach, and develop a high-performing marketing team (currently U.S.-based, with possible UK expansion).
• Ensure existing strong, high-volume and high-quality operational rhythms continue, while improving and adding processes and structure where needed.
• Manage external creative and PR agencies, as well as contract writers, ensuring high-quality, scalable output.
• Provide strategic direction while rolling up sleeves to deliver in a hands-on, high-growth environment.
• Establish, document, and enforce global brand guidelines and repeatable marketing processes to ensure consistency and scalability across all regions and programs.
• Provide robust metrics, measurement, and reporting across all programs to measure impact on pipeline, acquisition, and expansion, in partnership with the Demand Generation team.

Brand & Communications

• Own and evolve the company’s global brand strategy, visual identity, and messaging framework.
• Partner with marketing leader on executive communications, including thought leadership, internal and external presentations, and media engagements.
• Contribute to global PR strategy, media relations, analyst relations, and corporate communications to build visibility and credibility.
• Manage website technical backend (with agency support), layout, content, and performance to reflect brand strategy, support demand generation, and enable the customer journey.

Events & Experiences

• Direct the strategy and execution of trade shows, conferences, webinars, and client events worldwide, including internal prep, show presents, and all pre-during and post event engagement
• Ensure events showcase the company’s expertise, deliver exceptional experiences, and drive measurable pipeline impact.

Content and Campaigns

• Oversee development of content for prospects and customers, including thought leadership, case studies, emails, solution briefs, videos, and campaigns.
• Partner with sales, product, and customer success teams to align content with buyer and customer journeys.
• Work with trade associations for organic and paid content placements to create and promote Fusion content monthly.
• Ensure team maintains clear priorities, project schedules, online calendars, and always on campaign activities.

Additional Responsibilities

• Lead customer marketing initiatives for upsell, cross-sell, advocacy, and lifecycle programs with the customer marketer reporting into this role.
• Work with Partner Sales to prioritize, build and execute co-marketing programs with partners to expand reach, build credibility, and drive joint pipeline.
• Work with Product Marketing to launch new products supporting messaging, website presence, collateral, etc.