VP of Data Strategy
Fyllo
New York, NY, USA
Posted on Jul 1, 2025
Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.
Samba TV is seeking a highly experienced and strategic VP, Data Strategy to lead efforts in securing and integrating new forms of data that will significantly expand Samba's value proposition. This role is critical for future-proofing Samba's data set and achieving the goal of scaling Samba's data-powered business. The successful candidate will develop and execute strategies to identify, acquire, and integrate new data sources, contributing to Samba's vision of becoming a leading global data and media intelligence platform.
Key Responsibilities:
- Develop and execute a holistic, prioritized roadmap for identifying and acquiring new data sources to expand Samba's core dataset.
- Identify new data types and sources that align with Samba's strategic objectives and product needs across Audience, Measurement, and Data Licensing.
- Forge strategic partnerships with major streaming publishers to gain direct access to census-level content and ad event logs.
- Enhance OEM partnerships to expand access to data from ACR and TV OS platforms. Explore value exchange models with OEMs (and related stakeholders), moving beyond transactional relationships.
- Conduct concerted business development efforts to acquire truth set relationships across a broad spectrum of publishers, streamers, DSPs, SSPs, and Ad Servers.
- Develop a dedicated value exchange framework for each class of data provider, potentially exploring revshare models or requiring financial commitment.
- Collaborate closely with Product and Engineering teams to define requirements for integrating new data sources into Samba's unified data lake / lakehouse architecture and next-generation data platform.
- Perform comprehensive market analysis on AI, contextual targeting, identity, and data monetization trends. Identify key needs and competitive insights.
- Partner with Business Development, Sales, and Product teams to align data acquisition strategy with product development, go-to-market initiatives, and the needs of various customer types (e.g., Agencies, Brands, Publishers, Platforms, Data Providers, Resellers, Research/Measurement).
- Ensure acquired data sources meet high data quality standards and comply with evolving privacy regulations. Advocate for Privacy as a Feature, particularly within cleanroom environments.
- Enable the development of new, innovative data products and features by ensuring the necessary data is available, such as AI feeds, enhanced contextual targeting, advanced analytics, and improved outcomes measurement.
Qualifications:
- Extensive experience in data strategy, data partnerships, and data acquisition, preferably within the media, advertising, measurement, or ad tech industry.
- Deep understanding of the TV, streaming, and digital advertising ecosystem and the various data sources within it.
- Proven ability to negotiate, and collaborate as necessary, for complex data licensing agreements and strategic partnerships.
- Familiarity with data licensing models, clean room environments, and data marketplaces.
- Understanding of data architecture, data processing pipelines, and data integration challenges.
- Knowledge of data privacy regulations (e.g., GDPR, CCPA) and compliance best practices.
- Experience working cross-functionally with Product Management, Engineering, Business Development, and Sales teams.
- Strong strategic thinking, analytical, and problem-solving skills.
- Excellent communication, negotiation, and interpersonal skills.
Desired Attributes:
- A strong advocate for the value of data and its role in driving business outcomes.
- Ability to thrive in a fast-paced, dynamic, and evolving market.
- Proven track record of securing high-impact data partnerships.
- Entrepreneurial mindset with a focus on identifying and capitalizing on new opportunities.
This role offers the opportunity to shape the future of Samba TV's data capabilities and contribute significantly to its growth and market leadership.
Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
Samba TV may collect personal information directly from you, as a job applicant, Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.