Digital Marketing Specialist



Marketing & Communications
Cincinnati, OH, USA
Posted on Thursday, January 18, 2024

Gearsupply, a leading marketplace for used professional A/V equipment, is seeking a dynamic and results-oriented Digital Marketing Specialist to join our rapidly growing team. You will play a pivotal role in growing website traffic, improving conversion rates, and increasing the number of high-quality leads generated through our digital channels.


  • SEO Program Development: Develop and execute a comprehensive SEO strategy, encompassing keyword research, content optimization, and strategic link-building tactics to enhance our online visibility.

  • Technical SEO Management: Monitor the health of our website, conduct technical audits, and collaborate with web developers to ensure optimal site performance and search engine rankings.

  • Digital Advertising: Create, manage, and optimize digital advertising campaigns across various platforms, including Google Ads and social media channels, to drive targeted traffic and conversions.

  • E-Commerce Optimization: Oversee and enhance e-commerce product feeds for digital advertising, ensuring maximum visibility and conversion rates for our product listings.

  • Conversion Rate Optimization (CRO): Implement and test strategies aimed at improving e-commerce conversion rates. Focus on enhancing user experience and funnel efficiency to drive higher conversions.

  • Marketing Funnels & Lead Qualification: Develop and refine marketing funnels, implement lead scoring systems, and ensure efficient lead qualification processes are in place to maximize lead quality.

  • Analytics & Reporting: Regularly analyze and report on campaign performance, utilizing data-driven insights to make informed decisions and continually optimize marketing strategies.

Skills and Experience Needed:

  • Experience: A minimum of 3 years in digital marketing, with a proven track record in SEO, digital advertising, and e-commerce optimization.

  • Technical Expertise: Strong understanding of SEO tools such as SEMrush, Moz, and Ahrefs. Proficiency in Google Analytics, Google Ads, and various social media advertising platforms.

  • E-Commerce Platforms: Experience working with e-commerce platforms, such as WooCommerce, and familiarity with product feed management tools.

  • CRM and Marketing Automation: Proficiency in HubSpot for CRM, marketing automation, and lead management.

  • Analytical Skills: Ability to analyze and interpret data to inform marketing strategies and generate performance reports.

  • Communication: Excellent verbal and written communication skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.

Certifications or Licenses Needed:

  • Certifications in Google Analytics, Google Ads, or HubSpot are required to demonstrate proficiency in these essential tools for the role.


  • Competitive base salary
  • Comprehensive benefits package, including health, dental, and vision insurance, and paid time off.
  • Opportunity to work with a passionate and dynamic team at the forefront of the used professional A/V market.
  • Career growth potential in a rapidly expanding company with a strong commitment to employee development.
  • Vibrant workplace in the heart of Cincinnati's Over-the-Rhine district, minutes from Findlay Market.
  • Be part of an award-winning culture recognized for its excellence (Purpose Job's "Companies with the Best Culture" 2023) and growth (Cincinnati Fast 55 Finalist 2023).

Location: Cincinnati, OH (onsite)

Join Gearsupply and experience the thrill of making a significant impact on a high-growth company while building a rewarding career. Apply today!