Honeycomb Credit is a platform where startups and small businesses can unlock the capital, coaching, and community they need to grow and thrive. At Honeycomb, we know that running a small business is hard, and every day we work to make life a little easier for entrepreneurs by unlocking fair capital and helping them to more authentically connect with their communities. We boast a product suite including reward crowdfunding, business coaching, corporate-sponsored business grants, and investment crowdfunding.

We’re looking for a data-obsessed, performance-focused marketing leader to build and run a scalable marketing engine that drives real results — not just clicks, but conversions and revenue. With a unique network of 500,000 small business members and 150,000 funders, Honeycomb Credit + IFundWomen is sitting on an untapped marketing goldmine — and we need someone who can harness it.

This isn’t a brand-only role. This is about experimentation, segmentation, funnel design, automation, and storytelling — all powered by data.

🌍 Why This Role Matters

We're at a pivotal moment. The opportunity to turn our platform into a data-driven growth engine is massive, and the right marketing leader will shape how we activate, engage, and grow one of the most unique networks in the country.

🚀 What You’ll Do

Build the Machine

Architect and execute a data-driven, multi-channel marketing engine focused on lead generation, pipeline growth, and lifecycle optimization.
Design a full-funnel strategy from awareness to loyalty, tracking performance at every stage using clear KPIs (MQLs, SQLs, CAC, LTV, conversion).
Leverage the power of our two-sided network to build hyper-personalized campaigns for both sides of the marketplace.

Run the Experiments

Launch, test, and iterate on high-impact campaigns across SEO, paid, email, content, and social — backed by rigorous A/B testing and analytics.
Build dashboards to continuously evaluate campaign performance and optimize for ROI.
Champion a scientific marketing mindset: hypothesis > test > learn > scale.

Turn Data Into Growth

Work closely with product, engineering, and customer teams to extract insights from platform behavior and turn that into smart segmentation and targeting.
Build models and systems that help predict which business owners or funders are most likely to convert — and act on those signals in real time.

Leverage Product To Guide the User Journey

Collaborate with the Product team to understand new features and translate them into compelling market-facing messages.
Gather market and customer feedback to inform marketing campaigns and contribute insights to product development.
Support efforts to enhance the customer experience by providing marketing perspectives on user journeys and communication.
Assist in developing go-to-market strategies for new offerings.

Lead and Collaborate

Lead and mentor a small but mighty team of analysts, marketers, and content creators.
Align marketing deeply with product, sales, and leadership — creating a shared view of what growth looks like and how to get there.
Develop a unified, and compliant, brand position across Honeycomb Credit and IFundWomen — one that speaks to founders, funders, and institutional partners alike.

🧠 Who You Are

A data science marketer at heart — you see the funnel as a math problem to solve and a story to tell.
7+ years of marketing experience, including leadership in performance marketing, lifecycle, or demand gen in fintech, SaaS, or a two-sided marketplace.
Strong command of analytics, experimentation, segmentation, and automation tools (GA4, Looker, HubSpot, Iterable, etc.).
Skilled in developing and scaling lead-gen campaigns, ideally for small business or financial audiences.
Proven ability to work hands-on while building scalable systems and processes.
Excited about building the marketing strategy from the ground up — and unafraid to get into the weeds.
Bachelor’s degree in Marketing, Economics, Math, or similar; MBA or advanced technical/quant degree a plus.

Apply now

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