We are seeking a Content Marketing Strategist to play a pivotal role in developing and executing content that fuels organic growth, engages our audience, and converts leads into loyal customers. The Content Marketing Strategist will be responsible for creating, optimizing, and scaling content that supports Hubstaff’s SEO, demand generation, and inbound marketing efforts. They will craft compelling, concise copy across multiple channels and drive Hubstaff’s organic social media presence. This role blends creativity with data-driven strategy to engage audiences and convert leads.The ideal candidate is highly creative, analytical, and passionate about storytelling, with experience driving measurable business impact through content.

What You’ll Do:

• Write and publish SEO-optimized blog posts, landing pages, and product pages that drive organic traffic and align with business goals
• Develop in-depth, long-form content targeting high-priority keywords and customer pain points, while maintaining brand voice and guidelines
• Collaborate with the SEO Team Lead to prioritize topics and keyword targets based on competitive analysis, search trends, and content gaps
• Conduct content refreshes and rewrites to boost the performance of older posts and landing pages
• Write high-converting copy for social media, email campaigns, landing pages, and ads
• Work closely with Product Marketing to ensure content effectively communicates product value and features
• Report on content performance and propose data-driven recommendations for improvements
• Own and execute Hubstaff’s organic social media strategy across platforms (LinkedIn, X, Facebook, etc.)
• Develop a social media calendar to consistently post engaging, brand-aligned content
• Write, schedule, and publish posts, ensuring content is tailored to each platform and audience segment
• Monitor social engagement and respond to comments or messages to foster community growth
• Stay informed about industry trends, competitor content, and emerging topics to keep Hubstaff at the forefront of innovation