Here at Lower, we believe homeownership is the key to building wealth, and we’re making it easier and more accessible than ever. As a mission-driven fintech, we simplify the home-buying process through cutting-edge technology and a seamless customer experience.

With tens of billions in funded home loans and top ratings on Trustpilot (4.8), Google (4.9), and Zillow (4.9), we’re a leader in the industry. But what truly sets us apart? Our people. Join us and be part of something bigger.

Job Description:

Here at Lower, we believe homeownership is the greatest wealth creator in America. Our goal is to make homeownership accessible to more people and help them leverage their largest financial asset to build wealth for the future. The path to financial freedom can be daunting, but it doesn’t need to be.

Everything we do revolves around simplifying the process of buying, financing, owning and selling a home. Through our growing family of companies and products, we meet customers where they want to do business at every step of the journey. We innovate through technology, but our people are what sets us apart.

Lower has originated tens of billions of dollars in mortgages and delivers industry-leading customer service w/ ratings of 4.8 on Trustpilot, 4.9 on Google, 4.9 on Zillow, and A+ from the Better Business Bureau. We’ve built a strong foundation and are seeking leaders to take our business to the next level.

Job Description:

We’re looking for an EVP of Growth to lead the next chapter of customer acquisition and engagement across our real estate search portal and our direct-to-consumer and retail lending businesses. This executive will drive performance marketing across paid and organic channels, own our lifecycle marketing efforts to re-engage past clients, and lead our data strategy—from campaign-level analytics to enterprise-wide business intelligence.

This role requires a visionary leader with strong team-building skills and a mix of analytical, strategic, and operational talents, capable of thriving in a fast-paced environment. You’ll report to the president of the company and will be a member of the executive staff at Lower.

This position is based in Columbus, OH or Austin, TX with hybrid-remote accommodations only for the most qualified candidates. Travel expected 50% in the first six months, 25% thereafter.

Key Responsibilities

Customer Acquisition & Performance Marketing

• Lead our paid marketing strategy across Google, Meta, LinkedIn and emerging platforms
• Drive organic traffic growth via SEO, content marketing, and referral programs
• Work with product and engineering to optimize conversion funnels and cross-sell to maximize lead value
• Create an acquisition model to optimize LTV, CAC, payback window and unit economics
• Set clear financial goals for spending, revenue and profits and deliver to plan

Lifecycle & CRM Marketing

• Implement lifecycle marketing campaigns across email and SMS to drive transactions, reviews, referrals and repeat customers
• Support our retail loan officers by building out customized client journeys that highlight the company and the loan officer
• Build campaigns that empower our loan officers to win new business by connecting them with local realtors

Data Engineering & Business Intelligence

• Develop a data warehouse to better understand our customers, our employees, the performance of our business and how we are doing compared to the competition.
• Create rich customer profiles that include 1st and 3rd-party data to optimize targeting, timing, and the offers we make to our clients
• Deliver real-time dashboards and insights that empower teams across the company to make faster, smarter decisions

Leadership & Strategy

• Build our team of marketers, analysts and engineers to capitalize on the opportunity
• Set a clear strategy to prioritize our marketing investments across data, technology, and media
• Modernize our marketing tech stack across campaign creation, testing, attribution and reporting
• Develop a test and learn culture to combine creativity and analytics to drive performance gains
• Utilize AI to improve targeting and accelerate campaign creation, execution and analysis
• Work hand-in-hand with finance to budget and forecast our performance accurately

What We’re Looking For

• 10+ years of experience in growth, performance marketing, or data-driven marketing leadership
• Proven track record in scaling growth through both paid and organic channels
• Strategic mindset with a bias toward execution and experimentation
• Expertise in lifecycle marketing and customer retention strategies
• Hands-on experience with modern data stacks (e.g., Snowflake, dbt, Fivetran, Looker, etc.)
• Ability to lead and mentor high-performing teams across marketing and data functions
• Deep understanding of the fintech, proptech, or mortgage industry a strong plus

Why you’ll love it:

• You’ll join a locally and nationally recognized best place to work that values its team deeply.
• You'll lead transformative work that helps consumers achieve the American dream
• You’ll be surrounded by a team of wicked sharp, entrepreneurial, collaborative co-workers
• You’ll get competitive compensation and benefits and an employee discount on mortgages

Lower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Privacy Policy