About Regrid

Regrid is building something unique and significant: a long term, independent service dedicated to understanding land parcels on Planet Earth. You can call us a spatial data company if you’d like.

Founded in Detroit, Michigan in 2009, we spent our early years helping Detroiters use parcel data to combat challenges of widespread vacancy, blight, and foreclosure. We then became the first team to deliver 100% parcel coverage of all property and geography in the United States, and have stepped into global coverage.

We passionately believe in our mission — "We are the parcel people — bringing the actionable unit of geography to everyone" — and this shows up for us everywhere: data delivery methods that reach every type of customer from individuals to the largest enterprise; our Data With Purpose program for nonprofits and educators, and our commercial partnership with Esri, the world's leading provider of mapping software.

We are in the process of building the next stage of our organization and seek a Director of Marketing to help us get there.

Who You Are

As the Director of Marketing you will own our marketing engine end-to-end — from positioning and narrative to demand generation, lifecycle, and sales enablement. You’ll operate independently day-to-day, collaborate tightly with our Product, Sales, Ops, and Data teams, as well as with our existing marketing team and contractors.

You’ll feel at home here if you like working shoulder-to-shoulder with different teams, listening first, then turning what you learn into useful, honest stories. You’re the kind of marketer who feeds great partners with great briefs, ships on a steady cadence, and keeps our voice approachable. Technical audiences don’t intimidate you; you translate. You pick metrics with care, keep the calendar real, and raise the bar in review.

Job Responsibilities

• Own a three-product portfolio and the connective tissue between them:
• B2C app (mobile & web): Drive acquisition, activation, and retention for our self-serve app; run experiments on onboarding, paywalls, pricing/packaging, and referral loops.
• Data Store (retail self-serve parcel files): Grow high-intent traffic, conversion, and average order value; maintain merchandising, taxonomy, and comparison/education content.
• Enterprise (sales-assisted deals): Equip sales with high value enablement material defined based on client needs. Build competitive/ROI stories, enterprise landing paths, and late-stage sales assets.

• Design “graduation paths” across products (App → Store → Enterprise)
• Build lifecycle programs and offers that move users horizontally (e.g., “from explore to own to integrate”): in-product prompts, email drips, retargeting, and partner co-promotions.
• Define and implement behavioral triggers and thresholds for graduation (usage, roles, geography/coverage needs, order size) and route leads cleanly to the right path (self-serve vs. sales).

• Evolve Regrid’s positioning and messaging across personas (consumers, GIS analysts, product managers, procurement); maintain a single narrative with product-specific dialects.
• Create and manage a playbook for our conference presences throughout the year.
• Build sales enablement that’s actually used: one-pagers, talk tracks, objection handlers, ROI calculators, comparison pages.
• Own digital spend: plan, buy, and optimize paid channels for App, Store, and Enterprise.
• Run a predictable calendar for launches and evergreen campaigns across all three lines; brief, produce, distribute, and measure.
• Grow each line with the right channels: app → search and app stores; Data Store → improve key pages and email; Enterprise → targeted account outreach, smart retargeting, and events.
• Work with our Ops Team on Hubspot analytics; define shared funnel objects (leads, free users, purchasers, opportunities) so cross-product journeys are measurable end-to-end.
• Build co-marketing with geo/proptech platforms and data tools that accelerate all three lines; plan events and speaking opportunities that map to clear pipeline/usage goals.
• Keep our tone friendly, plain-spoken, and useful; turn “customers asked for X” into public “we shipped X” stories.
• Manage and mentor the marketing team and our independent contractors

Job Requirements

• 7-10 years in B2B SaaS/data marketing with 3+ years owning both product marketing and demand gen.
• Geospatial literacy (big plus): you’ve marketed in GIS/data teams or worked around mapping/spatial analytics. Parcel familiarity is a unicorn bonus.
• Evidence of running marketing as a player-coach: you can set strategy and also ship.
• Portfolio of work that feels approachable, technical, and truthful (launch pages, narratives, comparison pages, case studies).
• Manage, train and mentor a small team of FTEs and contractors to deliver results.
• Strong marketing ops chops (Hubspot or equivalent, Google Analytics, digital marketing) and comfort with funnel math.
• Excellent writing; crisp creative direction; high judgment.

How we work

A couple things you should know about us:

First, we are pretty obsessed with parcels & parcel data (the lines that define property boundaries). You don’t have to be on day one to work here, but fair warning our focus is singular, and our mission is to bring this fundamental unit of geographic organization to everyone.

Second, we have a collection of rules to work by that we call our “Plats”. Here are a few that should resonate for you if this role is going to be a fit:

1. No “what” without “why”.

Tasks and directives without narrative context and connection to our larger story are not inspiring. Explaining the “why” helps everyone see the purpose of our actions so we can bring more energy and creativity to them.

2. People remember how you made them feel.

It’s just true. Within our team and with our customers, emotions linger longer than specific words or actions. The smallest interaction can leave a lasting impression of trust, care, or disrespect. Even when a conversation isn’t easy, focusing on positive emotional impact builds enduring relationships.

3. Execution is worshipped.

Ideas are the number one best thing going. But ideas come to us, we don’t really create an idea, we just catch them, like fish. Then, the whole thing is translating that idea to some medium. That’s the execution. Without it, the fish just swims away.

Compensation and Benefits

• Salary Range: $150,000-$190,000
• Eligible for Company Bonus Plan
• Health Insurance
• 401K Retirement Plan with match
• Unlimited PTO
• Paid Parental Leave
• 100% remote and work-from-home stipend
• Energetic Small Business Atmosphere