The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We’re united by our culture – a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job – it’s about having the opportunity to become the best version of yourself.

As an Application Developer, you’ll guide solutions and develop and implement channel assets for multichannel marketing and transactional campaigns. You’ll write responsive code and programmatic scripting languages across email, SMS, and Push channels and support technical Direct Mail initiatives. You’ll use performance analytics to inform technical recommendations and proactively drive innovative solutions.

About the role

• Develop and deploy multi-channel marketing campaigns (email, SMS, Push, web, etc.)

• Write clean, efficient and responsive HTML/CSS code for emails and landing pages

• Write scripting languages to create highly personalized communication experiences

• Use GitHub and VSCode for development, peer code review and archival

• Collaborate with cross-functional teams on multi-channel asset design, understand business requirements and build partnerships in designing technical solutions

• Proactively identify problems and create solutions or process efficiencies

• Ensure accuracy across various devices and email clients

• Leverage company approved AI tools to innovate, drive efficiency and optimization

• Guide the implementation of advanced marketing application strategies, solutions and processes

• Stay updated on industry best practices, emerging trends, and skills in digital marketing, Marketing Technology, and Salesforce Marketing Cloud, and share resources with the team

• Uphold CAN-SPAM and other email regulatory and compliance laws

About you
Minimum qualifications

• 3 years of experience building responsive emails

• Experience with marketing automation or email sending platforms

• Proficient in HTML/CSS and AMPScript, or a related scripting language

• Proficient in Salesforce Marketing Cloud

• Understanding of email marketing principles, A/B testing methodologies, industry best practices and engagement metrics

• Understanding of interactive email and landing page development

• Experience with email quality assurance testing practices, email deliverability, experience with Litmus, Email on Acid, Validity or similar tools

• Understanding of email security protocols (SPF/DKIM, DMARC)

• Understanding of CAN-SPAM, GDPR, CCPA or other email or SMS compliance laws

• Excellent problem-solving, communication and analytic skills, ability to manage multiple projects simultaneously, and prioritize tasks effectively

Preferred qualifications

• Bachelor’s degree in Computer Science, Information Technology, Engineering, Marketing or a related field

• Salesforce Marketing Cloud Email Specialist Certification

• Experience writing AMPScript, JavaScript, SSJS or working with JSON

• Experience writing technical documentation and using AI to optimize and drive efficiencies

• Familiarity with source control, git flow, pull requests and related processes in GitHub, AzureDevOps or related tools

• Experience with multi-channel development including web (landing pages), SMS, Push Notifications, In-App messaging, etc.

• Experience collaborating with technology, mobile, data analytics, product strategy or marketing teams

• Ability to provide direction and identify solutions to solve business problems and articulate value leveraging data and conversion metrics

• Understanding of data ingestion, configuration and marketing technology tooling integrations with source systems

• Knowledge of project management systems like Azure DevOps, Monday.com, Jira, ServiceNow, WorkFront, etc. and Agile processes

• Experience with Adobe Creative Suite or Figma or related design tools, and Lucid, Confluence or other related tools

• Previous experience working in Fin-Tech organizations, specifically in mortgage, real estate or financial service industries

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About us

Headquartered in Detroit, Rocket Loans was established to create the most simple, rocket fast personal loan process. We assembled a top-notch team of individuals combining new, passionate team members with some of the best veterans from Rocket Mortgage to create the most user-friendly lending platform in the world. We have given it our best to create an experience that is best-of-breed in the personal loan industry and commit even more to continuously improving it. At Rocket Loans, you’ll build a career that helps you achieve your professional goals while helping clients get the loans they need to reach their financial goals. We’re looking for innovators and those unafraid to disrupt the status-quo. With an inclusive culture and opportunities to make a positive impact, we’re here to help you foster your career growth.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team at Careers@myrocketcareer.com.

The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at Careers@myrocketcareer.com.