The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We’re united by our culture – a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job – it’s about having the opportunity to become the best version of yourself.

As a Team Leader, Performance Marketing, you’ll develop and implement strategies that generate new leads and clients through online and offline marketing campaigns. You’ll oversee acquisition management, execution and channel optimization.

About the role

• Develop and execute the performance marketing customer acquisition strategy
• Own the day-to-day management of performance channels, across Meta, Google, Display, Bing and others
• Collaborate with product and technology stakeholders for landing page development & optimization
• Monitor, analyze and optimize key KPIs (LTV, CAC, CPC, Conversion, CPM) to improve efficiency and scale
• Synthesize performance marketing data into consumer insights and actionable creative strategy
• Drive the development of tracking and attribution models, leveraging first-party data and incrementality testing
• Own budget and pacing for annual media pend, ensuring efficient allocation across channels
• Mentor team members, assisting in the execution of their duties and professional development
• Review and provide feedback on reports of campaign performance
• Support short-, mid- and long-term key results with the team to achieve team objectives

About you

Minimum qualifications

• Bachelor’s degree in marketing, communications, management, analytics, or related field
• 8 years of experience in a performance marketing role or equivalent
• 3 years of leadership experience
• Deep understanding of Google, Meta and other key acquisition platforms
• Strong analytical mindset, with proficiency in incrementally testing, MMM, LTV modeling and CAC efficiency
• Proven track record of budget management
• Excellent communication, presentation, and interpersonal skills, with the ability to effectively influence and collaborate with senior executives, cross-functional teams, and external partners

Preferred qualifications

• Experience in the finance or fintech industry
• Familiarity in unsecured lending space (specifically with personal loans)

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About us

Rocket Mortgage® was founded in 1985. Today, we’re a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We’re known as experts in the mortgage industry, but we’re also innovators – we strive to create the best experiences for our clients from beginning to end. And we’re not your typical employer. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team at Careers@myrocketcareer.com.

The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at Careers@myrocketcareer.com.