Go-To-Market (GTM) Engineer

Squint

Squint

San Francisco, CA, USA
USD 170k-195k / year + Equity
Posted on Jun 4, 2025

Go-To-Market (GTM) Engineer

  • Salary Range: $170k - $195k, plus a generous equity package

About Us:

Empowering the Backbone of Industry

At Squint, we're building technology that matters. While many tech companies focus on digital-first industries, we've set our sights on empowering the 80% of the global workforce that keeps our world running: frontline manufacturing operators. From soda cans to tires, toothpaste to chocolate bars, chips to napkin holders, these are the people who build the things you touch and see every single day.

The Leading Manufacturing Intelligence Platform

Squint delivers critical knowledge to frontline workers exactly when and where they need it. Our platform transforms manufacturing operations by putting AI and AR capabilities directly at workers' fingertips, creating what we call "agentic manufacturing" – where every team member has the power to make informed decisions in real-time using practical, applied artificial intelligence tools.

Proven Impact with Industry Leaders

Our technology serves Fortune 500 leaders across Automotive, Consumer Packaged Goods, and Life Sciences industries. These companies trust Squint to capture and activate their essential operational know-how, resulting in measurable improvements: reduced downtime, minimized waste, and optimized productivity at scale.

Technology that Respects its Users

We build consumer-grade software that delivers enterprise-grade results on familiar devices: phones and tablets. By combining cutting-edge innovation with deep customer insights, we create tools that feel intuitive while transforming how physical production environments operate.

Backed and Built by the Best

Our vision has earned the support of elite investors including Sequoia Capital and Menlo Ventures. Our co-founders have been recognized on Forbes' 30 Under 30 for Manufacturing and Industry, and Fast Company named us one of the most innovative augmented and virtual reality companies of 2025. Our teammates hail from Airbnb, Splunk, Square, Segment, and Ironclad.

Join Us in Making a Difference

When you join Squint, you're not just building another app – you're creating technology that improves daily work life for people who manufacture the products our world depends on. It's meaningful work with visible impact.

About the Job:

As a Go-To-Market (GTM) Engineer, you will play a pivotal role in bridging our technical solutions with strategic market execution. This position involves designing and optimizing outbound campaigns, leveraging AI-driven tools to generate high-quality leads, and collaborating closely with cross-functional teams to drive revenue growth. Your expertise will be instrumental in automating and scaling our go-to-market strategies, ensuring seamless integration between our product offerings and market demands.

Key Responsibilities:

  • Design and Execute Outbound Campaigns: Develop structured, data-driven outbound strategies to create repeatable pipelines, utilizing AI-powered tools for automation and personalization.

  • Lead Generation and Qualification: Identify and engage potential customers, assess their fit within the sales funnel, and facilitate their progression through the pipeline.

  • Monitor Market Signals: Track buyer intent and market trends to identify key triggers for timely and strategic engagement with prospects.

  • Collaborate Cross-Functionally: Work closely with sales, marketing, product, and engineering teams to align strategies, streamline processes, and ensure cohesive execution of go-to-market plans.

  • Optimize Sales Technologies: Leverage and manage sales tech stacks, including tools like Clay, Zapier, and Lemlist, to automate and enhance outbound prospecting efforts.

  • Analyze and Report Performance: Monitor campaign performance, analyze data insights, and provide recommendations for continuous improvement.

Qualifications:

  • Experience: 2+ years in demand generation, sales development, or outbound strategy, preferably within B2B SaaS, IaaS, or cloud infrastructure environments.

  • Technical Proficiency: Strong understanding of outbound sales processes, pipeline generation, and lead qualification, with experience in AI-powered sales and marketing tools.

  • Analytical Skills: Ability to analyze complex data sets, derive actionable insights, and effectively communicate findings to stakeholders.

  • Communication Skills: Excellent written and verbal communication abilities, with a talent for crafting compelling messaging and content.

  • Adaptability: Proven ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously.

  • Educational Background: Bachelor’s degree in Business, Marketing, Engineering, or a related field is preferred.

Benefits:

  • Competitive Salary and Equity

  • Comprehensive Medical, Vision, and Dental care

  • Mental Health Services

  • Flexible PTO Policy

  • Maven Family Planning Benefits

  • 401(k) Retirement Plan

  • Pre-Tax Commuter Benefit for Parking & Public Transit

  • Wellness Benefit

  • Company-wide Retreats

A final note

We are committed to creating a diverse and inclusive workplace. Squint is an equal opportunity employer, welcoming applicants from all backgrounds without regard to race, gender, age, or any other protected characteristic. We encourage you to apply even if you're not quite sure you fit all the requirements for the role!

Ready to redefine the future? Join us at Squint and be a part of something revolutionary.