The Director of Channel Marketing will be responsible for owning and executing the channel marketing strategy for North America. This pivotal role will lead a dynamic team of channel marketers, overseeing alliances, partner programs, distribution, and our large volume-based resellers. The ideal candidate will possess a deep understanding of the technology field and have demonstrated experience in driving successful B2B marketing initiatives through the channel.

Responsibilities:

• Plan, develop, and implement the channel marketing strategy that aligns to main business objectives and drives sales growth for our channel.
• Lead and develop a team of channel marketers by providing support, setting clear goals, and helping them grow in their roles.
• Partner with sales, field and global to ensure alignment on objectives and strategies to maximize impact.
• Establish and maintain senior-level relationships with partners and alliances to enhance collaboration and drive mutual success.
• Effectively present channel marketing plans to sales and marketing teams and leadership, showcasing strategic initiatives and anticipated outcomes.
• Plan, track, and manage the overall channel marketing budget, ensuring optimal allocation of resources for maximum impact.
• Measure and report on campaign effectiveness, ensuring that the ROI is maximized in relation to marketing spend and providing insights for future campaigns.
• Work closely with sales to ensure partner-sourced pipeline and revenue targets are met.

Requirements:

• BA or BS in Business, Marketing or a related degree.
• 10+ years of channel marketing experience, with strong understanding of the partner ecosystem (e.g. cloud hyperscalars, technology alliances, service providers, VARs, large-scale partners, distribution)
• Demonstrated experience leading channel marketing teams the B2B technology sector.
• Proven experience delivering comprehensive channel marketing campaigns with defined and delivered expected outcomes.
• Excellent communication and interpersonal skills, with the ability to build relationships at all levels.
• Strong analytical skills, with a focus on measuring success and optimizing marketing spend.
• Ability to work collaboratively in a fast-paced environment and balance multiple priorities.
• Knowledge of technology tools (e.g. Salesforce.com)

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