The Why Behind Wellvana:

Wellvana partners with primary care providers, hospitals and health systems to make the transition from fee-for-service to value-based care life-changing for patients and providers.

With multiple ACOs in MSSP and REACH, as well as Medicare Advantage contracts from coast to coast, Wellvana matches its partners with personalized paths in their value-based care journey.

By offering multiple high-touch delivery models, including guided physician enablement as well as embedded support featuring Foundational Care™ management, Wellvana layers in supporting services that help reduce the administrative load while delivering resources to patients that drive positive outcomes.

Founded in 2018 and based in Nashville, Tenn., Wellvana works with partners in over 40 states, caring for nearly a million lives across multiple payors.

Clarity on the Role:

The Director, Editorial will conceptualize and create memorable campaigns, content, and marketing which further Wellvana’s mission to make primary care life-changing.

Our ideal candidate runs fast, owns projects and content calendars, and delivers work that is on brand, emotionally resonant, and audience relevant.

Longform, short form, executive comms, brochures, landers, ads, concepts, video scripts, headlines, you can do it all, sweating every story choice and seeing the beauty in delivering a consistent brand experience that makes every touchpoint a “tell your friends” moment.

Versatility is a pre-requisite, and you will need to comfortably shift between punchy copywriting and strategic thought leadership that breaks down the complexities of healthcare with clarity.

Whether you’re a journalist with a healthcare Substack or a copywriter/creative director in an agency setting who doesn’t know the difference between an EMR and an AWV, all writers are welcome to apply. A good story is a good story. Candidates with demonstrated portfolios of captivating, memorable storytelling will be prioritized.

This position is hybrid and ideally works from Nashville headquarters at least 3 days per week. Some travel may be required.

The role lives on the Experience Team and reports to the Sr. Director, Brand Strategy, working closely with CRM, Events, Growth, Partner Success and Executive Leadership.

What's Expected:

• A Master Storyteller: You’ll write and collaborate on branded content (e.g., our monthly insights report, Gleams), marketing materials and virtual events (e.g., Real Talk webinars), ensuring a consistent brand story across touchpoints.
• Executive Whisperer: Work with executive leadership, ghostwriting and shaping important internal and external comms while also prepping leaders for interview and speaking opportunities, including development of presentations, talking points, briefing documents, and other written and visual materials as needed.
• Industry Newshound: You stay on top of industry trends (both healthcare and content/marketing) and weigh in on the right topics when appropriate, sharing information across the organization to grow team knowledge.
• Content Strategist: Oversee content strategy across earned and owned media that ladders up to key KPIs across different audiences.
• Community Management: Manage Wellvana’s presence on earned, owned and shared platforms across the digital landscape.

Live Out the Wellvana Way

• Find a way. Be accountable, see the work through, make it life-changing.
• Ask the why question. The conventional wisdom is often wrong. Be curious and always connect your work back to the goal and audience.
• Move on what matters: Prioritize the work and be laser focused on what moves the needle.
• Expect to win: Confidence is contagious. Bring solutions.
• You can’t do it alone. And you’re not expected to. We work best when we’re a team. Silos slow us down. Collaboration and communication are the fast way... and the fun way.

Characteristics of the Right Candidate

• High-energy, result-driven people leader with a desire to disrupt the current healthcare system and make it better for providers and patients.
• Bachelor’s degree in journalism, advertising, marketing or similar
• 10+ years of related experience as a journalist, copywriter/creative director, content strategist or similar
• Natural storyteller who can take complex topics and make them easy to digest.
• Ability to manage team and assign work as necessary
• Strategic with an innate curiosity that brings human insight to solve business problems
• Strong networker with the ability to collaborate with a diverse group of team members and stakeholders.??
• Self-starter who can solve problems and raise their hand as necessary.??
• An individual who sees ambiguity as an opportunity, not an obstacle.
• Healthcare-related experience a plus. But hey, we’re all learning here. Varied perspectives make us stronger.