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Regional Branding

Attract talent & businesses. Build retention. Differentiate your community. Create a positive perception.

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Trusted Partners

Economic Development Orgs, Venture Capital, and Local Governments

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ann arbor spark logo
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OhioX logo
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medc logo
ann arbor spark logo
jobsohio_logo_4c_tm
mff-logo-W200-michigan founders fund
OhioX logo
The-Right-Place-Inc.-Logo-Transparent (1)
degc logo
experience tulsa logo
OneColumbus_Logo_2Color_NoTag

The Value of Regional Branding

  Attraction

Talent + business attraction leads to job creation, an increase in skilled workers, and a vibrant community. 

Retention

Build awareness for regional initiatives and strengths to help develop a sense of pride among businesses and talent. 

Positive Perception 

Control the narrative by highlighting the positives, addressing the negatives, and featuring improvements.

How it Works

No bandwidth? No problem. Our expert branding strategists, writers, and editors will become an extension of your team and do the heavy lifting.

Step 1

Content Strategy 💭

Rely on our expertise. Get dedicated support, regular check-ins, custom content calendars, quarterly metrics, and more.

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Step 2

Content Creation 🛠️

We do the heavy lifting to help you authentically articulate your story. You'll choose from a flexible menu of content deliverables.

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Step 3

Content Distribution 🚀

Not only will we share your story with the Purpose Jobs community, but we’ll also give you the tools to share it with yours.

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What We Create

The regional branding deliverables we create for your brand.

Our Distribution Plan

Ensuring each piece of content gets the exposure it deserves.

Solutions Page - Distribution -EB - PJ Distro
Purpose Jobs' Distribution

Each content deliverable is shared via all Purpose Jobs channels:

  • Website
  • "News" Section in Weekly Newsletter
  • LinkedIn Post
  • Slack Community
Solutions Page - Distribution - EB - Media kit
Your Distribution

We maximize your investment by providing a media kit with each content deliverable. Pre-written content makes sharing as easy as copy & paste.

  • Social Media Copy
  • Website Copy
  • Email Copy

The Purpose Jobs Community

An engaged, purpose-driven startup & tech community.

  • 💼
    Nationwide reach with deep Midwest roots—a niche that consistently engages with stories, jobs, and events.
  • 🎓
    Skilled professionals—typically college/post-secondary educated with 2+ years’ experience—in desk-based, digital roles.
  • 📰
    A 45% average newsletter open rate across a purpose-driven audience.
  • 💙
    Engagement fueled by brand affinity, useful content, and in-person meetups.
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Startup Columbus Happy Hour - November 7, 2023
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Standard Packages

Pricing plans for each stage of your journey. Fully customizable.

Solutions Page - Standard Packages - EB 1
Solutions Page - Standard Packages - EB 2
Solutions Page - Standard Packages - EB 3

What's included? Absolutely everything.

  • Strategy calls led by your CSM
  • Distribution to Purpose Jobs community
  • Media kits with each piece of content
  • Custom content profile, if applicable
  • Ask us about writing in your voice
  • Easy credit card or ACH payments

Have Questions?

Companies pay us a flat, fixed monthly or annual fee against a set of content deliverables. This is an all-in cost that covers the entire engagement and all costs for strategy, writing, design, and promotion.

We’ll discuss and advise on this upfront to ensure we're building an effective plan. We know and expect strategy to change - we’ve  built in flexibility to adjust deliverables over time. 

We’ll host 30 minute monthly strategy calls & focus on getting everything we need during that time. Our goal is to do the the heavy lifting so you can focus your time elsewhere. 

Typically regional branding budget comes from the marketing department.

We’re here for the long term partnership, but if things are not working, we simply ask for a 30-day notice.

Join Top Purpose-Driven Brands

Don't just take our word from it. Here's what companies say about Purpose Jobs.

"Already making a big difference"

We worked with the Purpose Jobs team to throw a happy hour at a local brewery and had an amazing turnout. At the event, we met someone who had just returned from the west coast, worked the last 4 years at a FAANG company, and was looking for a high-growth tech start up with a local HQ. A few weeks later we hired this Software Engineer. They’re already making a big difference for the organization.

"Secret Sauce"

Purpose Jobs helps us find talent that is the right culture fit, and that’s the secret sauce. The candidate pool tends to be purpose-driven and motivated by making an impact. We’ve learned that the most important factor in hiring is finding candidates who are motivated by what we’re doing, and Purpose Jobs is where we’ve found many that fit this profile.

"Uplifting the start-up community"

Purpose Jobs has done a wonderful job articulating the unique mission and culture that drives our business at Signal Advisors. It is all about our team members, their well-being, and commitment to a shared goal that power the success of a company; not just focusing on revenue or an attention grabbing product release content. Purpose Jobs is deeply invested in telling stories, uplifting the start-up community, and helping to excel brand awareness in an increasingly loud market.