Campaign Marketing Specialist
Marketing & Communications
United States
USD 85k-95k / year
Information Security Responsibilities
- Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
- Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
- Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
- Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
Responsibilities
Support marketing initiatives with the planning, execution, and tracking of programs such as email campaigns, events, social media, and content marketing for key enterprise service offerings
Generate leads and opportunities through high-quality marketing events such as conferences, webinars, and in-market events
Perform post-event outreach, follow-ups, and recaps
Develop content and perform outreach to drive event attendance, in collaboration with internal stakeholders and external partners
Highlight joint offerings and success stories by coordinating press releases, case studies, sales materials, award applications, and other marketing collateral
Maintain content calendars and collaborate with product SMEs on blogs and white papers
Continuously test, learn, and optimize programs with the latest AI tools, and update workflows to improve performance and ROI
Establish a regular reporting cadence with stakeholders to communicate campaign results, measure performance against goals, and align on next steps
Identify industry trends and review analyst reports to share insights with the broader team
Cultivate ongoing knowledge of digital transformation and technology trends
Coordinate with external partner stakeholders and representatives as needed to support joint marketing activities
Become well-versed in Bounteous solution offerings, services, and capabilities
Preferred Qualifications
2–5 years in digital transformation consulting or a digital agency, ideally in a fast-paced environment managing many stakeholders at once
Experience driving leads and planning marketing activities
Exceptional written and verbal communication skills
Great project management skills
Strong interpersonal skills and ability to build relationships internally and with partner/sales contacts
Highly organized with strong attention to detail
Excellent computer skills, including Excel and PowerPoint
Experience withAnthropic'sClaude and OpenAI's ChatGPT, among other AI tools
Knowledge of email marketing and web analytics is preferred
Marketing, business, or communications degree preferred
85000 - 95000 USD a year
Individual pay is determined by many factors, including experience, relevant education or training, and organizational needs. The mid-range to maximum of the salary range is generally reserved for individuals who are highly experienced in the role.