The New Branding Playbook

Ryan Landau

By on 05/08/17

The New Branding Playbook

Consider the old school branding playbook: Brands were defined by taglines and ad budgets. The bigger the pile of cash, the "better" the brand.

Today, that script's been flipped.

Companies like Warby Parker, Patagonia, and MailChimp don't out-spend their rivals to build well-respected brands. They build from the inside — focusing on team and culture and community. And when that foundation is set, they let their raving fans help them do the talking.

With that in mind, we at purpose.jobs put together what we think is the new branding playbook. You can check it out here:

 

 

Find a startup company that you respect.

 

Recent Posts

Road Trip With Purpose: 1,000 jobs. 1,000 jobseekers. 1,000 miles.

We’ve always believed in the power of the Midwest, so it’s no surprise that others are finding it a great place to live...

Read More
Employee Engagement Tips for Retaining Great Talent

In April, four million people (equivalent to 2.7% of the American workforce) quit their jobs—a record high since 2000....

Read More
The Rise and Future of the Columbus Startup Ecosystem

A place that was once known as Test City, USA, due to its close resemblance to the overall population and preferences...

Read More

Get hired by the best startups in the Midwest

OR

Are you an employer? Learn more

Loading...

Unable to complete registration. Please contact us.

Shares
Facebook LinkedIn